Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.

from Marketecture: Get Smart. Fast. · host Ari Paparo

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader regulatory pressures, while touching on emerging trends in digital media and AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on April 25, 2025.

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