Episode 120: Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement

from Inside the ICE House · host Intercontinental Exchange

Scott Goodson, founder and CEO of StrawberryFrog, is the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. From Stockholm to Madison Avenue, we learn how Scott upended traditional advertising by tapping into societal undercurrents, helping brands, people -- and even an entire city -- launch cultural movements. We dive deep into the allure of President Trump’s MAGA message and how technology has changed marketing & politics forever. Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house

Episode metadata supplied by the publisher feed · Published Aug 1, 2019

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Episode 120: Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement

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