Episode 120: The Briefcase Effect: Building a Personal Brand That Works

Karen sits down with keynote speaker, advisor, and author Vinisha Rathod to explore the power of authentic personal branding. Drawing from her new book The Briefcase Effect, Vinisha shares why your brand isn’t about bullet points or LinkedIn hacks — it’s about how you show up, lead, and live in alignment with your values. Together, Karen and Vinisha discuss how to uncover and commercialise your “superpowers,” balance ambition with authenticity, and build a career that feels right in your bones. Listeners will walk away with practical insights, mindset shifts, and permission to stop performing — and start becoming. If you want to unlock your best self and create impact in your career, this conversation is for you. Connect with Karen on LinkedIn and explore more at Corporate Dojo and check out our programs designed to help leaders grow. Connect with Vinisha on LinkedIn and learn more about her book at thebriefcaseeffect.com. Tune in now, and don’t forget to Work... savvy!