Episode 120: Your MSP’s one page marketing plan

In this week’s episode To attract new clients you must understand who they are and what they really want. This week Paul tells how this information fits into your one page marketing plan Have you ever done some marketing that just didn’t work? Paul explains the Marketing Triangle, and how it’s a test to make sure all your marketing basics are correct Plus listen for a phishing expert’s advice on how to best sell cyber security solutions Featured guest Thank you to Miles Walker from Graphus.ai for joining Paul to talk about how to sell more phishing protection to your clients. Miles Walker is the Channel Development Manager of Graphus.ai, one of Kaseya’s newest acquisitions. Miles joined the Graphus team in 2020 after 15 years in Sales/Marketing and Account Management in London and Toronto. He is now based in Vancouver where his professional career started in Radio @ 104.9 XFM after studying Marketing/Sales and International Business at Capilano University. When Miles is not playing basketball, travelling, sailing or collecting street art he is evangelising all things cyber security through his LinkedIn videos, events and of course virtually! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about Paul Green’s MSP Marketing Edge Paul mentioned the new email solution from the makers of Basecamp called Hey.com Thank you to filmmaker Jude Charles for recommending the book Principles by Ray Dalio In next week’s episode on March 8th, Paul will be joined by Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, to talk about why MSPs should add Microsoft Dynamics to their portfolio Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Pinch punch, first of the month, and welcome to March. Here’s what we got coming up for you on this week’s show. Miles Walker: No golf club or private school wants the whole city to know that they’ve had a breach, because people won’t want to go there. Paul Green: That’s Miles Walker from Graphus. He’s going to be here later on in the show talking about the latest phishing trends and how you can sell more phishing protection to your existing clients. Plus, we’re going to pick up something that we started in last week’s show. It’s putting together a one-page marketing plan for your MSP, so that you know exactly what to do to get more new clients. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: We keep a fairly extensive log of everything that I’ve ta...