Episode 121: 1on1 mit Dr. Winfried Daun, Group Head Brand der UBS

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

AI greift immer mehr in die Wertschöpfungskette des Marketings ein. Viele Unternehmen prüfen daher, ob nicht bestimmte Aufgaben effizienter und besser inhouse erledigt als extern an Agenturen vergeben werden können. Welche Aufgaben sind dies? Lassen sich diese tatsächlich inhouse besser bewältigen? Ist "Branding versus Marketing" ein Mythos oder gelebte Realität in vielen Unternehmen? Warum ist die Unterscheidung zwischen Out-of-Market- und In-Market-Zielgruppen ein nützlicherer Denkrahmen als der klassische Funnel-Ansatz?

Episode metadata supplied by the publisher feed · Published Mar 13, 2025

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Episode 121: 1on1 mit Dr. Winfried Daun, Group Head Brand der UBS

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