Episode 121: Bond with a new client when you onboard them

In this week’s episode It’s the ultimate goal for every MSP: Another ‘bonded client’ who will stay for 10 years or more. This week on the show Paul explores how best to start the long bonding process with brand new clients, to practically guarantee long and profitable relationships Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your niche – find out what it is, why you need one and how to focus on it Plus listen as Paul’s featured guest talks about why your MSP should add Microsoft Dynamics to the portfolio And find out more about our new “show about the show” Another Byte, that goes live on YouTube on Thursday Featured guest Thank you to Rob Jolliffe, President of Sabre Limited and MicroAge Kitchener, for joining Paul to talk about why MSPs should add Microsoft Dynamics to their portfolio. Rob is a graduate of University of Toronto and an expert in ERP and manufacturing. He blends a knowledge of supply chain, six-sigma, information technology, manufacturing information systems / enterprise resource planning and entrepreneurship.   He also owns MicroAge-Kitchener, a local MSP focused on the industrial sector.  He is an expert in the small and medium manufacturing market and technology. He is also president of Sabre Limited, a Microsoft Dynamics Business Central manufacturing reseller and training centre selling throughout North America. He enjoys cooking and is an avid music collector (especially classic rock). Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert To dig deeper into this episode, join Paul, Sophie and special guests on YouTube for the complimentary show ‘Another Byte‘ You can join Paul in the MSP Marketing group on Facebook Thank you to recruitment specialist Jimmy Armitage from Wavelength for recommending the book Good to Great by Jim Collins In next week’s episode on March 15th, Paul will be joined by Rob Hamilton to talk about how he successfully grew and exited his MSP Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome back to the show. This is episode 121, and here’s what we got coming up today. Rob Jolliffe: I know from my own MSP practice, if a client of mine buys an ERP from somebody, I have a very high likelihood that that cl...