Episode 121 "Energy of Business Moments": Pete Canalichio Brings Your Brand Alive through Brand Expansion

There is much more to developing a brand than strategy, architecture, and positioning. Pete shares inside tips on the art and power of Brand Expansion to bring brands ALIVE. Most ad agencies don’t know this powerful combo. Pete shares how he had an unusual start to his business but still kept his eye on the prize of delivering value and eventually growing into a top-notch brand expert business. His course-ware and tools energize companies and entrepreneurs to perfect their brands. The priority of establishing the highs and lows of a business’s stories that help him create connections with clients is the real energy behind his company’s success.For more go to: www.strategicadvisorboard.comConnect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardMichael Sipe: www.linkedin.com/in/michael-sipe-consultingPete Canalichio website: www.petecanlichio.com LinkedIn: linkedin.com/in/petecanalichio-brandaliveTwitter: twitter.com/PeteCanalichio