Episode 121: This Marketing Expert Says You’re Doing It Wrong (UnMarketing Explained)

Why “UnMarketing” Matters More Than Ever (with Scott Stratten) About 15 years ago, a simple idea challenged the way businesses approached marketing: 'stop marketing at people… and start engaging with them' Fast forward to today, and everything feels louder. More content. More automation. More AI. So the real question is: Did UnMarketing win… or did marketing just get louder? In this episode, Darren sits down with Scott Stratten - bestselling author of UnMarketing and co-author of multiple bestselling business books — to unpack what still works, what’s changed, and what’s quietly breaking trust in today’s world of marketing. This conversation goes beyond tactics. It’s about trust, relationships, and human connection, and why those fundamentals haven’t changed, even as everything else has. In this episode, you’ll learn: • Why social media was never meant for selling • How most agents are “puking real estate” instead of building real       relationships • What “social currency” actually means • Why authenticity is now one of the most valuable advantages • The real risk of relying on AI in communication • Why community is something you do, not something you say • How one genuine interaction can outperform thousands of automated touches • What leadership really looks like and why curiosity is at the center of it Final Thought In a world that keeps getting louder, the advantage isn’t doing more. It’s staying human.