Episode 122: Amer Picon

Episode 122 features Amer Picon. Bottled in 1L at 21% ABV, or 42 proof and it retails for about 25 t0 30€.Enjoy this episode as you like.Amer Picon's official website: https://www.piconaperitif.com/Brief Historical Timeline:1830 - The brand’s namesake founder Gaétan Picon enlisted in the French military and was stationed in Algeria.1837 - Picon founds a distillery in the Algerian city of Skikda, also known as Philipeville.1872 - Picon left Algeria and opened a distillery in Marseille, France, the spirit becomes known as "Amer Picon" from then on.1909 - Picon's son and five son-in-laws are running the business with eight total distilleries.1937 - For the brand's centennial an illustration is commissioned showing a man on horseback with a woman and a bottle of Amer Picon. See it here!1960s - Amer Picon is no longer available in the United States due to a banned ingredient, Calamus root.1970s - The ABV is stepped down to the current 21% from the original 39%.1995 - Diageo acquires the brand.2022 - Campari Group purchases Picon and owns the brand as of this recording.Key Cocktails:Amer Picon is featured in pre-Prohibition cocktails, so you if you get a bottle you may want to try it in the Brooklyn Cocktail. But it also has a knack for making beer more drinkable.References:Wikipedia Article on Amer PiconGood Beer Hunting Article on Amer PiconSaveur Article on Amer PiconDiffords Guide Article on Amer PiconWashington Examiner Article on Amer PiconPress Release on Campari Group Buying PiconLink to Historic Poster Showing the Woman Behind the Man on the HorseDrinking French by David Lebovitz (pages 98-99) - BookOxford Companion to Spirits & Cocktails - BookContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/