Episode 122: Asaf Katz

Asaf helps cyber security and SaaS companies land their first $1M ARR. Asaf has tackled this challenge for his own companies and multiple clients. He has co-founded education, software and telehealth businesses and is now working with Cyber security, InsurTech and automation startups in Israel, US and Australia.  Struggling to get sales results in his startup in 2013, Asaf had to figure out that “marketing and sales thing”.  As a Major in the Israeli Air Force in a Cyber Security Unit, Asaf has learnt that nothing is done without proper intelligence. He quickly realised the current marketing and sales approaches lacked fundamental elements to be effective. So he developed a framework that has allowed him to land for his own companies and his clients over $46M in revenue, win multiple awards and unlock growth for clients globally. Asaf is the Co-Founder of Cannvalate, Managing Director of Ducere Global Business School, Faculty of Cyber (acquired), and is working with public and private companies globally.