Episode 122: Building Your Firm's Social Media with Duncan Robertson episode artwork

EPISODE · Apr 30, 2025 · 34 MIN

Episode 122: Building Your Firm's Social Media with Duncan Robertson

from AEC Marketeer · host Keelin Cox

In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm. Duncan Robertson, CPSM Director of BD and Marketing | Tamarack Grove Engineering Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C industry. In just over five years after graduating from college, Duncan has made significant contributions to the marketing and BD presence at Tamarack Grove Engineering, co-founded SMPS Idaho, presented at AmplifyAEC and led his firm to win 10+ national marketing achievement and best firm awards through SMPS and Zweig Group. He served as President of SMPS Idaho, PR Chair for ACE Mentor Program of Idaho which he also co-founded, and also on various subcommittees with AmplifyAEC and SMPS PRC, including a 2024 Program Lead for Amplify AEC. Duncan has a passion for making a difference in the lives of others through content creation, strategic planning, and connecting like-minded professionals. Building authentic industry relationships and promoting the incredible work that technical professionals do each day wakes Duncan up every morning with a purpose. Linkedin: https://www.linkedin.com/in/duncanhrobertson/ Website: https://www.tamarackgrove.com/

In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm. Duncan Robertson, CPSM Director of BD and Marketing | Tamarack Grove Engineering Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C industry. In just over five years after graduating from college, Duncan has made significant contributions to the marketing and BD presence at Tamarack Grove Engineering, co-founded SMPS Idaho, presented at AmplifyAEC and led his firm to win 10+ national marketing achievement and best firm awards through SMPS and Zweig Group. He served as President of SMPS Idaho, PR Chair for ACE Mentor Program of Idaho which he also co-founded, and also on various subcommittees with AmplifyAEC and SMPS PRC, including a 2024 Program Lead for Amplify AEC. Duncan has a passion for making a difference in the lives of others through content creation, strategic planning, and connecting like-minded professionals. Building authentic industry relationships and promoting the incredible work that technical professionals do each day wakes Duncan up every morning with a purpose. Linkedin: https://www.linkedin.com/in/duncanhrobertson/ Website: https://www.tamarackgrove.com/

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This episode was published on April 30, 2025.

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In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs...

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