Episode #122 Category Review/Line Review Prep

Episode # 122. On today's show the Road 2 Retail team discusses how a brand should prepare for a line review or category review meeting with a retailer. You worked hard to get into this retailer- but happens as the time to review your brand performance approaches? Based upon our long history working in the CPG industry, we share our views on what to expect, how to prepare, and what the results of this meeting may be. Please follow the Road 2 Retail podcast at:Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Specific topics around the line review process covered today include: - What exactly is a line review? - How to prepare for this meeting? Spoiler alert: bring facts and proof- not opinions alone- If there are issues with your brand- bring them up early and directly. Don't hope no one noticed- they did- Detailed review of your performance versus expectations: sales, margins, service levels- Key questions to ask and the importance of fast, accurate follow up Enjoy the show! Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!