Episode #122: Hailey Hoffman Chisholm and Aaron Hoffman of Hoffman California Fabrics

On today’s episode of the Craft Industry Alliance podcast we're talking about the business of fabric with my guest, Aaron Hoffman and Hailey Hoffman Chisholm of Hoffman California Fabrics. Together, Aaron and Hailey represent the fourth generation of the Hoffman family working in the company that will hit its 94th anniversary later this year.  Hailey works as marketing and sales associate. Her mother, Robin Hoffman Haack, is the chief financial officer. She is the youngest Hoffman working at the company. Aaron launched the Me+You brand to offer hand-dyed solids and batiks featuring minimalist graphic designs over solid backgrounds. His goal was to make batiks more appealing to quilters pursuing the modern aesthetic in their projects. Aaron’s father is Tony Hoffman, the company CEO. Walter Hoffman, who still works daily in the office, is grandfather to Aaron and Hailey. Hoffman California Fabrics is deeply rooted in surfing culture and popularized Hawaiin surf prints in American fashion beginning in the 1950s. The company also introduced batiks to the quilting market.  +++++ This episode is sponsored by STITCHES Midwest 2018.  Exclusively for While She Naps listeners, get 20% OFF STITCHES Midwest 2018 classes and events by visiting www.STITCHES.events/Midwest and entering the coupon code MIDWEST18WSN at check-out. With stimulating classes and shopping for ALL— knitters, crocheters, weavers, AND sewers, quilters, and others interested in all things yarn AND fabric—you won’t want to miss this amazing show. You can learn more at www.STITCHES.events/Midwest +++++ Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same. To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.