Episode 122: How do I protect my business identity?

What We Cover In This Episode: What areas of your business can be compromised and what you should be protecting [1:27] A look at what happens if your business is compromised [3:13] Some of the ways can you protect your business in regards to the legal aspect of things [6:02] Tips and strategies for developing a strong brand [10:24] How you can begin to monitor for misuse [10:45] The role that employee training has in protecting your business identity[11:08] The way to approach reviewing and updating your brand identity [11:38] Why setting up Google Alerts is a good idea to help in protecting your business identity  [12:48]   Quotes: "Protecting your brand and business identity can help establish your business's uniqueness so other businesses do not try to replicate that." [Cherise, 2:09]    "First and foremost, I encourage all of the businesses I work with to have a lawyer from day one if possible, and if you're in business and have been in business for years and don't have a lawyer yet, go get one." [Cherise, 6:29] "Whether you're just opening or it's something that you do maybe once a year when things are slow, just kind of survey the area and make sure that you're continuing to separate yourself [from your competition]." [Nick, 9:13]   LINKS:   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q