Episode 122: What a potential acquirer wants from your MSP

In this week’s episode What exactly makes your MSP more attractive to a potential acquirer? This week Paul has the answer. Two guests – one a former MSP owner, and the other the person who bought his business – join Paul to share their journey Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your marketing message – find out exactly what you can say to attract the right kind of new clients to your MSP Plus, find out about the importance of great leadership within your MSP and how to improve your leadership skills Featured guests Thank you to Rob Hamilton for joining Paul to talk about how he grew and sold his MSP. Rob Hamilton was founder and CEO of technology firm Dynamic Edge.  Established in 2009, Dynamic Edge is a UK based technology partner for business.  Dynamic Edge was identified by Microsoft in 2010 as the first UK partner to strategically lead with cloud technologies and is still seen as the most experienced cloud deployment MSP in the UK. Dynamic Edge was acquired by Zenzero in October 2020. Since then Rob has been enjoying a sabbatical before embarking on his next challenge. Away from work Rob is a keen motorcyclist, cyclist and distance runner having completed 10 marathons since 2004.  Rob holds a motorsport licence and enjoys trackdays. Rob is married to Mandy and they live in Surrey with their 2 youngest children.     Thank you to Nicholas Ashford from Fordhouse for joining Paul to talk about what made Rob’s MSP business so attractive to acquire. Nicholas is a founding partner at Fordhouse, a UK SME specialist investor that helps business owner-managers realise a return from their many years of hard work by acquiring their businesses in a flexible, fair and efficient way. Fordhouse invests in the Managed Service Provider (MSP), Accounting and Virtual Receptionist sectors. Nicholas has 2 young children and splits his time between Winchester where he lives and Fordhouse’s offices in Westminster. An ex-rugby player, you may occasionally find him lurking near a gym pretending he’s “still got it” when time permits. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the books and Ted talks from Simon Sinek, Start With Why and Leaders Eat Last You can join Paul in the MSP Marketing group on Facebook Register for a free copy of Paul’s book To dig deeper into this episode...