Episode 123: The Key to Sales is Human Connection - David Fisher

If you work the top of the funnel, it's easy to believe that you don't need to build a deep rapport with your prospects. Once you get your foot in the door, your job is to hand them off to another representative, so building more than a superficial relationship may seem unnecessary. However, today's guest believes that sales is all about the human connection, no matter where you are in the sales process. David Fisher is a coach, speaker, and the author of a number of books. In today's episode, David is discussing his book called Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection. Listen to the conversation to hear about why David believes that human connection matters at all parts of the funnel, how to build rapport in just a minute or two, and why face-to-face communication matters so much. Episode Highlights: Whether the human connection is necessary at all stages of the pipeline Why the human connection matters even at the top of the funnel How you can build rapport in just one or two minutes How you can build on your own natural traits The importance of face-to-face communication How to get started practicing the concepts in David's book Resources: David Fisher's Predictable Prospecting Landing Page Hyper-Connected Selling David on LinkedIn David on Twitter