Episode 123: The marketing advantage of an IT dispatcher

In this week’s episode Have you seen the idea of having a dispatcher on your helpdesk to answer all calls and triage them? Paul believes this isn’t just a great role for greater efficiency and enhanced customer service – it can give you a marketing advantage too Also on the show this week, a lead generation expert joins Paul to share some simple LinkedIn tactics to improve your return on time spent Plus, it’s the final stage of creating your one-page marketing plan – this week it’s all about the platforms you use to share your message Featured guest Thank you to lead generation expert Mark Firth for joining Paul to talk about how best to use LinkedIn advertising, instead of messages. Mark spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and started a family and then a business. He finally made it into Florida on an investment visa supported by his business. He runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies. Connect with Mark on LinkedIn: https://www.linkedin.com/in/markfirthonline Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week’s featured guest Mark Firth on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 24th March 2022: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Sam Sheridan from Sheridan Computers for recommending the book Five Dysfunctions of a Team by Patrick Lencioni: https://uk.linkedin.com/in/ssheridan https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Lencioni/dp/0787960756 In next week’s episode on March 29th 2022, Paul will be joined by Jennifer Bleam from MSP Sales Revolution, to talk about how you can simplify your cybersecurity sales process: https://www.linkedin.com/in/bleamjennifer Got a question from the show? Email Paul directly: hello@paulgreensms...