Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts

from Marketecture: Get Smart. Fast. · host Ari Paparo

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer behavior. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 54 minutes long.

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This episode was published on May 23, 2025.

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