Episode 124 | Marketing Strategies To Help You Fill Your Facility Fast!

In this episode of the Assisted Living Investing podcast, Brandon Gustafson shares actionable marketing strategies to help you launch and grow a profitable assisted living business. Learn how to build a strong local referral network, optimize your Google Business profile, and use lead magnets, email drip campaigns, and Google Ads to consistently attract and convert leads. Brandon also emphasizes the power of reviews, video testimonials, and relationship-building with healthcare partners to keep your beds full and your business thriving. 00:00:00 – Introduction00:00:45 – Topic Introduction: Marketing Strategies to Fill Your Facility Fast00:01:04 – Building a Strong Referral Network00:02:38 – Maintaining Consistent Engagement with Referral Sources00:03:51 – Offering Value to Referral Partners00:04:55 – Patience with Referral Development and Placement Agencies00:05:25 – Dominating Local Google Search00:06:11 – Importance of Google Reviews00:07:06 – Regular Posting on Google Business Profile00:07:57 – SEO Keywords and Website Optimization00:08:39 – Geo-targeting with Nearby Areas00:09:24 – Using Google Ads for Targeted Marketing00:10:22 – Capturing Leads with Lead Magnets00:12:19 – Importance of Lead Capture to Prevent Website Bounce00:13:03 – Implementing Email Drip Campaigns and Funnels00:14:45 – Gathering Testimonials and Success Stories00:15:42 – Sharing Before & After Visuals and Team Highlights00:16:22 – Building Momentum Over Time00:18:02 – End of Episode Resources Mentioned: Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator. Get your free business plan checklist today: https://urlgeni.us/alibpc Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind Apply for the Mastermind today: alimastermind.com/application Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM Get the 12 Week Year Book: https://amzn.to/4bAOpQf Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5 Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink Courses:- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala- Do you need help building your business plan: https://urlgeni.us/alibpg FREE Resources:- Business Plan Checklist: https://urlgeni.us/alibpc- Calculator: https://urlgeni.us/alicalc- Lease Agreement Template: https://urlgeni.us/alila- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath- Grant Writing Template: https://urlgeni.us/aligrantNeed help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow Us: Subscribe to the podcast for more episodes.Leave a review to help us continue bringing you valuable content. Engage with us on our various platforms for further learning and support.Facebook | LinkedIn | X | Instagram