Episode 124 - Turning a Crazy Idea into a Multi-Million Dollar eCommerce Business with Chris Meade of CrossNet Games

CrossNet Game began as a crazy idea dreamed up late at night by two brothers and their best friend.  But ideas are a dime a dozen.  Chris and his brother Greg and co-founder Mike turned their crazy idea into a wildly popular product and a rapidly growing company.  So what is CrossNet?  It’s 4-way volleyball.  Put another way, if volleyball 4 square had a baby, it would be CrossNet.  And it’s amazing. This is a phenomenal story about how to launch a product from total obscurity into a sensation.  We talk about how the product came to be, how the founders successfully boot-strapped everything initially,  and how a combination of playing volleyball all day on the beaches of Miami plus Facebook Ads fueled their launch.   Here’s a look at what we discuss: How their first “prototype” and first test market let them know they were onto something big Why they packed their bags and moved from Connecticut to Miami to launch CrossNet Creating the snowball effect - doing lots of little things well and watching success and momentum grow over time. Their first brand ambassadors and their first influencer…all by accident (but still duplicatable)  Their most important sales channels How they view Amazon How they are using events (pre-pandemic) to grow the brand Getting their product in 5,000+ schools Getting into Dicks Sporting Goods, Academy Sports and more What products are next for CrossNet and how they plan to grow (including running YT ads with OMG Commerce…)