Episode 124: Why It’s Time for Higher Ed to Take SEO Seriously

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education —  a tech-enabled marketing, enrollment, and retention services for higher ed company. Ray offers listeners a crash course on what SEO is, why it matters for higher ed marketing and student recruitment, and how schools — regardless of budget — can begin to rethink their content strategies to focus on building sustainable, earned acquisition channels and become less reliant on paid channels.  Zach and Ray walk through three scenarios and offer their thoughts on how to effectively build and execute an appropriate strategy.Scenario 1: An online business program that has $250,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months.  How do you advise them to build their SEO program?Scenario 2: A small liberal arts college that has $50,000 to spend on increasing their visibility and rank around program specific keywords to increase quality lead gen in 12 months.Scenario 3: A large public school with a budget of $150,000  that wants to increase the visibility and rank of their 100 grad programs to increase quality lead gen in 12 months.The Enrollify Podcast is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.  This week’s episode is sponsored by:  Squiz - a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education. Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generations of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.You can access additional higher ed marketing podcasts, eCourses, videos and more at Enrollify.org.  You can connect with Ray on Twitter, LinkedIn, or via Archer Education’s website. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.