EPISODE 125 - Hospitality Digital Marketing Podcast

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #125, we are airing Friday, October 14th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started; Show 62 recap Co-hosts Edward StOnge Minute 7 â?? content comes from the guest not from the property, at least not the most productive. Google has ruined the content to being just SEO and its not the real content guest want. Minute 10 â?? Properties need to be focused on storytelling Minute 13 â?? website designs and how they can inspire and engage without just being a commodity Minute 19 â?? Marriott says it will put Starwood on Marsha and abandon Valhala as a PMS system Minute 24 â?? iMessanger enhancements in IOS10 using the open table example Minute 26 â?? Payment processing in the messenger system and the pitfalls of staffing Minute 29 â?? AR verses VR the advantages of AR integration for guest experience, giving non hospitality examples Minute 39 â?? lost hotel levels skills and an over reliance on tech for basic sales functions like displacement analysis. Minute 41 â?? the level of staff competency is at a level that if yo donâ??t have tech to support basic level staff then you will end up paying to train them. Minute 43 â?? brand trained staff verses non branded staff level of skill there is a profound difference Minute 48 â?? Discussion about the challenges to the caribbean market Minute 52 â?? The uses of salesforce and its value Minute 57 â?? Ed discusses the way to change the dynamic of dining with guests and business to better become familiar and opentable Minute 62 â?? the use of google street view app Minute 65 â?? I reviewed the new Marcus hotel communal dinner experience Minute 68 â?? Discussion of the Leonardo online summit coming up Minute 71 â?? Discussion of our potential â??Practical Hospitality Digital Marketing Summitâ?? online Minute 75 â?? Banner ad generator Possible topics Expedia expands beyond traditional booking, the meta story continues https://skift.com/2016/10/10/how-expedia-is-expanding-and-acquiring-its-way-beyond-traditional-booking/ Social Code dictionary http://socialcode.com/thought-leadership/dictionary/ Hotel Technology Index http://hoteltechnologyindex.com/ Bannersnack banner generator http://www.bannersnack.com/?re=menu Apple iMessages https://support.apple.com/en-us/HT206906 OpenTable uses iMessenger https://arc.applause.com/2016/09/23/ios-10-app-extensions-experience/ Pinterst advertising get an enhancement https://business.pinterest.com/en/blog/enhancements-even-more-targeted-campaigns Remember â?? you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and donâ??t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called "this week in hospitality digital marketing show". on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/ and if you have any comments feedback, suggestions for topics or guests including yourself please email me at [email protected] have a great week.