Episode # 125 Interview with Ryan Moore-CEO and Cofounder of Modus Planning

Episode # 125. On today's show we spend time with Ryan Moore- CEO & Cofounder of Modus Planning. If you don't understand trade spend management and planning- this is a can't miss episode. Even if you are a CPG veteran, you will pick up valuable insights from Ryan today. Trade spending is generally the #2 or #3 line item on a brand P&L. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Discussion points today include: - We cover a definition of trade spending, its reason for being, and define some of the components of this line item- The trade promotion "hierarchy of needs"- The importance of building trust with the buyers at your distributor and the important role they play- How to evaluate your trade spending effectiveness, course correct, and navigate towards efficient promotions- "No one ever regrets taking the time to get their trade spending well organized"Special thanks to our sponsor-Eagle Labs- https://wwweaglelabsinc.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!