Episode #126 Interview with Paul Gerner-CPG Consultant & Former HEB Merchandising Executive

Episode # 126. Today we speak with Paul Gerner. Paul was a long time HEB merchandising executive and currently a consultant to the CPG industry. Paul shares his views on what a major retailer looks for (and expects from) an emerging brand. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among the many topics covered with Paul today include: - How does an emerging or challenger brand get the attention of a major retailer?- What are the core considerations a retailer has when thinking of adding an emerging brand to their assortment?- How should an emerging brand think about their competition?- Why do retailers charge fees? An interesting perspective- What do best in class emerging brands need to do to win at retail? Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!