Episode 126 with Zachary Helsel

Social media can seem daunting to some people. Where do you start? How often should you post? What kind of posts should you put out there? And what channels do you need to use? To answer these questions (and more), we asked Zachary Helsel if he'd come on the podcast. Zack will be the first to tell you that he's made all the mistakes one can make when building their social media presence. However, he learned from those mistakes, has sought expert advice, and led his whynot_ride motorcycle page to more than 466,000 engaged followers. He also operates his own social media marketing agency, complete with a digital creator community. During this conversation, host David Klemt and Zack talk platforms, strategy, mistakes and myths, the importance of learning the fundamentals, two key acronyms Zack has coined, why he's not afraid to pay for expert advice, the services he provides as a social media marketer, and more. Also, for the riders out there, he's giving away a 2023 Honda Grom and a 2024 CF MOTO Papio. Check out the giveaway on his whynot_ride IG page and Why Not Ride community. Cheers! Notes whynot_engage IG: https://www.instagram.com/whynot_engage/ whynot_ride IG: https://www.instagram.com/whynot_ride/ Why Not Ride Skool community: https://www.skool.com/whynotride/about Engagement Academy signup: https://www.engagementacademy.org/opt-in Bar Hacks IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/barhacks/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ KRG Hospitality IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/krg.hospitality/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ KRG Hospitality website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://krghospitality.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ David Klemt IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/david.ex.machina/