EPISODE · Jun 13, 2025 · 43 MIN
Episode 127: Mark Grether on What PayPal Ads Is Building
from Marketecture: Get Smart. Fast. · host Ari Paparo
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal’s position in the market might be more powerful than people realize. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 127: Mark Grether on What PayPal Ads Is Building
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