Episode 127: Microsoft AI, GTM Reality Check, Newsletters

BrianBot breaks down Microsoft's new AI model independent of OpenAI, exploring its implications for their partnership. A deep dive into the AI reality check for go-to-market leaders reveals a 95% failure rate in enterprise AI pilots despite massive investment. The episode highlights the need for strategic partnerships, workforce training, and infrastructure assessment. Finally, Brian examines why newsletters are thriving in the age of AI, featuring insights from Orbit Marketing's Ethan Reeves. Tune in for clarity on navigating AI's complex landscape. Hosted on Acast. See acast.com/privacy for more information.