Episode #128: Institutional Asset Management with Mark Lively

Today’s guest cut his teeth working in institutional real estate before starting his own company. As the SVP of acquisitions and asset management on roughly $3 billion worth of transactions, Mark Lively learned a lot before founding Cloudline Investments. Today he joins us to shed light on institutional asset management best practices and some of the biggest lessons he learned working in institutional real estate. Tuning in, you’ll hear about why revenue management is so commonly overlooked in small-scale real estate investments, the value of collecting and processing data to optimize it for revenue, and what the ratio of exterior cap ex versus interior cap ex should be. He explains some of the big differences between institutional real estate companies versus smaller boutique companies and sheds light on metrics that institutional investors look at when evaluating a deal. To find out more about the deals and markets that Mark is currently targeting as well as what he believes to be the best metric to look at in any deal, tune in today!Key Points From This Episode:An introduction to Mark Lively, his career in asset management, and why he founded Cloudline Investments. The heavy value-add approach he took when working in the institutional side of real estate.Why revenue management is commonly overlooked in small-scale real estate investments.The value of collecting and processing data to optimize it for revenue. The differences between institutional real estate and smaller boutique companies.Thoughts on quantifying the ROI on paint. Insight into the ratio of exterior cap ex versus interior cap ex.Some of the biggest lessons learned working in an institutional company.The metrics that institutional investors look at when evaluating a deal. Why Mark believes that IRR is the best metric to look at in any dealHow the IRR differs in retail customers versus institutional customersThe deal Mark just closed and the types of deals and markets that he is currently targeting.Links Mentioned in Today’s Episode:Mark Lively Cloudline InvestmentsMark Lively EmailAsset Management Mastery Facebook GroupBreak of Day CapitalBreak of Day Capital InstagramBreak of Day Capital YoutubeGary Lipsky on LinkedIn