EPISODE # 128 William Hicks- CEO and Cofounder of Magic Mind-Mental performance shot

Episode # 128. Today we speak with William Hicks - CEO & Cofounder of Magic Mind. We learn about their very unique inspiration for the brand and the diligence they invested behind sourcing ingredients and putting science behind their brand. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Among the topics covered with William today include: - The story behind the creation of "the world's first mental performance shot"- The importance of feedback loops- including the CEO taking calls from consumers directly- The benefits of launching your brand in the DTC environment- How selling in the DTC and brick & mortar environments can actually support each other- War stories on searching for that first investor- Another fan of the Grateful Dead. Note: there can never be too many!Magic Mind-htpps://www.magicmind.comA special thanks to our sponsors: Agency Habitat- htpps://www.agencyhabitat.comRetail & Response-htpps://www.retailandresponse.comMarket Performance Group htpps://www.marketperformacegroup.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!