Episode 129 - 3 Keys to Run A Successful Affiliate Program in 2020 with Greg Powell

Almost every eCommerce company I talk to is investing heavily into Facebook and Google Ads.  Probably less than 30% are actively investing in Affiliate marketing.  I first met my guest, Greg Powell, while we were both providing consulting services for another agency.  I instantly could tell that he knew his stuff.  Now he’s running an extremely successful Affiliate Marketing agency - Tactical Marketing based in Joplin MO.   Fringe benefits of an affiliate marketing program including free PR and new audience discovery and testing. 3 ways to tell if your product is a good fit for Affiliate marketing Avoiding affiliate horror stories - namely, how to avoid coupon site hell. How attracting the right affiliates makes all of the difference. Best affiliate networks for your category Plus much more!