Episode 129: The Growing Buyer-Seller Disconnect

New research from Challenger shows the reps took a step back last year in meeting the needs of Buyers and their process. Dan covers the key areas in which we slipped, the potential reasons why this occurred and what needs to be done to rectify this and improve as 2021 take shape. The 5 key areas: 1) Sellers Ability To Demonstrate Unique Insights (-53%) 2) Seller Helps Me Come To A Decision (-34%) 3) Sellers understands and addresses the diverse needs of stakeholders(-41%) 4) Sellers help champion build support across the organization(-49%) 5) Seller is easy to do business with(-30%)