Episode 13: "Exclusive" with Sarah Stiffin

Far too often, "exclusive" isn't exclusive.It's a word that *sounds" good, which leads some to thinking that sounding good is all that is required to sell something.That probably worked at a time when exclusive usually carried meaning. But if that that time existed, it's long past. It's slapped on every marketing email, flyer, and phone pop-up, and there is almost never anything exclusive, nothing to feel special about.But that doesn't mean exclusive can't be rehabilitated.I sit down with email marketing strategist Sarah Stiffin on where it all went wrong for poor little 'exclusive,' and what we can do to restore real meaning to the word.Sarah's LinkedIn: https://www.linkedin.com/in/sarahstiffin/Sarah's Instagram: @sarahstiffin