Episode 13 -“Friends Don’t Say No” with Rabbi Yosef Plotkin

In this brilliant episode of Wisdom from the Field, Rabbi Yosef Plotkin of Greensboro, NC shares how friendship became the foundation of his fundraising success. Seventeen years ago, he arrived in a small community full of established institutions and plenty of skepticism about Chabad. What could have been an uphill battle turned into a thriving center — powered by relationships, transparency, and courage to ask. Rabbi Plotkin takes us inside the milestones that shaped his journey: Why friendship first means you almost never get a no. How publishing donor names and amounts created peer momentum. The $1,800 ask that turned into $18,000 — and the lesson behind it. Building a system that keeps hundreds of donors engaged year after year. How personal tragedy deepened his understanding of community support. This is a masterclass in friend-raising — showing that when you lead with genuine care, fundraising follows naturally.   For more about the work that I do with Shluchim, check out my website: coachingbytzviki.com To receive my emails for shluchim subscribe here: https://mailchi.mp/c0f254880cc4/new-subscribers