Episode 13: G2's paywall drama, Toast's freelancer scandal, and this terrible cold outreach strategy episode artwork

EPISODE · Jun 11, 2025 · 1H

Episode 13: G2's paywall drama, Toast's freelancer scandal, and this terrible cold outreach strategy

from The Notorious B2B Show’s Podcast · host notoriousb2bshow

This week on Notorious B2B, we’re back in the B2B trenches. First up: Builder.AI, the supposed AI unicorn that was actually powered by...700 humans? We are coming for AI's job! Then we unpack G2’s new paywall for badges. Good or bad idea? Also in this episode: The worst freelance payment drama we’ve seen in a while (featuring Toast) Why “scraping LinkedIn likes” is the cold DM strategy no wanted Hailey Bieber’s billion-dollar deal, and why it’s not a B2B branding lesson And finally… a LinkedIn DM that doesn't belong on LinkedIn. Big Yikes. It’s chaotic, it’s cathartic, and we’re still roasting everything. Subscribe for your weekly dose of unhinged B2B breakdowns.   Timestamps: 0:00 Intro & setup 09:05 Builder.AI collapse 15:46 G2 paywalls its badges 27:40 Toast freelancer payment drama 37:19 Hailey Bieber/Rhode x e.l.f. $1B deal 49:03 “Scraping LinkedIn likes” ≠ good personalization (please stop) 55:46 A LinkedIn DM that definitely doesn’t belong on LinkedIn 59:55 Outro & sign-off   -------------------------   📲 Connect with us: Tim Davidson – ⁠⁠⁠https://www.linkedin.com/in/tadavidson41⁠⁠⁠ Tas Bober – ⁠⁠⁠https://www.linkedin.com/in/tasbober⁠⁠⁠ 👉 Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

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Episode 13: G2's paywall drama, Toast's freelancer scandal, and this terrible cold outreach strategy

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