Episode 13: How to connect with your audience for more sales

What is the best way to personally connect with your ideal audience? In this episode I interview Kristi McDonald, a national bridal show planner for IDo Bridal Expo.  Kristi shares with us tips on how to organize an amazing event but also how to utilize events and trade shows to grow your business.  If you are a service based or local brick and mortar business this episode is for you.Kristi shares what you need to know before choosing a trade show to participate in, what to ask, and how to best show up to attract authentic conversations with your ideal audience. Also, hear why Kristi is retiring from teaching and choosing to go all in with building her event planning business.Kristi is fun, energetic and delightful to listen to, and with that I invite you to hear her story. Connect with Kristi McDonald:Facebook.com/iDoBridalExpoLLCiDoBridalExpo.com iDoBridalNetwork.com Meet the Host: Are you an existing locally-owned business with a desire to grow?  I help you fast-track your revenue, improve your profits, and position yourself as an expert and leader in your community to attract more customers.  Learn more: https://nextwavebusinesscoaching.com/Schedule a 30-minute complimentary strategy session with Jenhttps://nextwavebusinesscoaching.com/apply-now-questionnaire/Get access to Grow Your Local Business growth tipshttps://mailchi.mp/nextwavebusinesscoaching.com/email-newsletter-sign-upMeet Your Host:Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process. Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.Learn More about my Programs.Get your copy of Make Waves: How Women Entrepreneurs Stop Reacting. Start Profiting and Build a Business That Lasts. Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: