Episode 13: How to connect with your audience for more sales

What is the best way to personally connect with your ideal audience? In this episode I interview Kristi McDonald, a national bridal show planner for IDo Bridal Expo.  Kristi shares with us tips on how to organize an amazing event but also how to utilize events and trade shows to grow your business.  If you are a service based or local brick and mortar business this episode is for you.Kristi shares what you need to know before choosing a trade show to participate in, what to ask, and how to best show up to attract authentic conversations with your ideal audience. Also, hear why Kristi is retiring from teaching and choosing to go all in with building her event planning business.Kristi is fun, energetic and delightful to listen to, and with that I invite you to hear her story. Connect with Kristi McDonald:Facebook.com/iDoBridalExpoLLCiDoBridalExpo.com iDoBridalNetwork.com Meet the Host: Are you an existing locally-owned business with a desire to grow?  I help you fast-track your revenue, improve your profits, and position yourself as an expert and leader in your community to attract more customers.  Learn more: https://nextwavebusinesscoaching.com/Schedule a 30-minute complimentary strategy session with Jenhttps://nextwavebusinesscoaching.com/apply-now-questionnaire/Get access to Grow Your Local Business growth tipshttps://mailchi.mp/nextwavebusinesscoaching.com/email-newsletter-sign-upMy name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: