Episode 13: I Secret Shopped 5 Dental Practices, It Didn't Go Well

Clicking an ad is the easy part. What happens after is where most practices lose patients. So I ran a simple experiment, I secret shopped 5 dental practices posing as a potential new patient. The Results? ❌ Calls went unanswered ❌ Forms were broken ❌ Follow-up was nonexistent Only one practice got it right and it wasn’t the one with the flashiest website. In this episode, I break down the below. • Why most lead-gen efforts fail at the handoff • The invisible cracks costing dentists thousands • What to fix before you spend more on ads Because marketing doesn’t stop at the click. That’s where it starts.