EPISODE · May 28, 2025 · 5 MIN
Episode 13: I Secret Shopped 5 Dental Practices, It Didn't Go Well
from Marketing Minute 4 Dentists · host Kyle OConnor
Clicking an ad is the easy part. What happens after is where most practices lose patients. So I ran a simple experiment, I secret shopped 5 dental practices posing as a potential new patient. The Results? ❌ Calls went unanswered ❌ Forms were broken ❌ Follow-up was nonexistent Only one practice got it right and it wasn’t the one with the flashiest website. In this episode, I break down the below. • Why most lead-gen efforts fail at the handoff • The invisible cracks costing dentists thousands • What to fix before you spend more on ads Because marketing doesn’t stop at the click. That’s where it starts.
What this episode covers
Clicking an ad is the easy part. What happens after is where most practices lose patients. So I ran a simple experiment, I secret shopped 5 dental practices posing as a potential new patient. The Results? ❌ Calls went unanswered ❌ Forms were broken ❌ Follow-up was nonexistent Only one practice got it right and it wasn’t the one with the flashiest website. In this episode, I break down the below. • Why most lead-gen efforts fail at the handoff • The invisible cracks costing dentists thousands • What to fix before you spend more on ads Because marketing doesn’t stop at the click. That’s where it starts.
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Episode 13: I Secret Shopped 5 Dental Practices, It Didn't Go Well
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