Episode 13 - Marketing in the Age of Regulation: Understanding the New TGA Rules and Staying Visible Without Crossing the Line

When the new TGA regulations dropped, the aesthetics industry went into meltdown — captions deleted, before-and-afters pulled down, and nurses left wondering how to market without breaking the law. In this episode, I’m joined by Jade Spehr, lawyer, accountant, and founder of JadeStart, to unpack what these changes really mean for aesthetic nurses and clinic owners. We break down: -What the new TGA rules actually say (in plain English) -Why compliance isn’t optional — and how to avoid major fines -Why photography and documentation still matter, even if you can’t post your results -How to rethink your marketing strategy to stay compliant and commercially strong -Smart, compliant ways to connect with patients and build trust online If you’ve been second-guessing every caption or wondering what you can still say — this episode will give you clarity, confidence, and a new perspective on marketing in a regulated world. Connect with Jade and her team at www.jadestart.com