EPISODE · Jan 20, 2020 · 22 MIN
Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
from The Local Marketing Trends Podcast · host Corey Elliott, Gordon Borrell
This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem to be suffering an identity crisis. It features an interview with Joe Walsh, whose task five years ago was to transform a multibillion-dollar yellow pages company into, well, something else. The interview features a few surprises -- like the fact that Thryv is no longer in the "digital services" business, and how a story by comedian Sam Kinison provided a wake-up call to Thryv's sales team. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem to be suffering an identity crisis. It features an interview with Joe Walsh, whose task five years ago was to transform a multibillion-dollar yellow pages company into, well, something else. The interview features a few surprises -- like the fact that Thryv is no longer in the "digital services" business, and how a story by comedian Sam Kinison provided a wake-up call to Thryv's sales team.
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Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
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