Episode #130 Refining Your Niche

 Niche.  I can hear the collective groan when I say this word. It brings up worry and fear.  It seems like the wrong thing to do.  Yet, the evidence that it creates successful businesses is everywhere.   Working with one segment of the population, on one specific issue creates crystal clear messaging and easy sales. Ok, so you may have decided to get on board with it, but then the "Niche Drama" pops up.  And getting really clear becomes one of the hardest tasks of your life. That's because you don't have an easy process to do it.  In this episode, I take you though the 5 Easy Steps to Refine Your Niche. Get your paper and pen.  This is an audio workshop.  Let's get it done!