Episode #130: The Four P’s for Success with Glenn Gonzales

There are plenty of non-traditional paths to success and not everyone starts their real estate journey with tons of capital. Today’s guest, Glenn Gonzalez, is truly an example of what it means to work your way to the top from the ground up. Starting as a maintenance worker during college, Glenn soon found an opportunity to transition into management before becoming the proud owner of Obsidian Capital, a journey that is chronicled in his wonderful and accessible book Maintenance Man to Millionaire: Real Estate Wealth Creation for Everyday People. We talk with Glenn about what he’s learned throughout his 30-year career before hearing his advice regarding The Four P’s for Success. For key insights from a man who has hands-on experience in every aspect of real estate, make sure you tune in today!Key Points From This Episode:Get to know today’s guest, Glenn Gonzalez, owner of Obsidian Capital Co.How Glenn got started in real estate by working as a maintenance employee.Glenn’s transition into management and acquiring his own property management company.An introduction to The Four P’s for Success: People, Product, Price, and Promotion.A reminder of the wealth of knowledge that your maintenance employee possesses.Why you need to make sure your employees are in a position that utilizes their strengths.Finding the balance between improving your product and how much you can charge for it.How to determine whether your renovations will provide an adequate return on investment.An overview of Glenn’s approach to pricing with current interest rates and cap rates.Why Glenn leaves promotion to the experts.Links Mentioned in Today’s Episode:Obsidian CapitalGlenn Gonzalez on LinkedInEmail GlennMaintenance Man to Millionaire: Real Estate Wealth Creation for Everyday PeopleAsset Management Mastery Facebook GroupBreak of Day CapitalBreak of Day Capital InstagramBreak of Day Capital YoutubeGary Lipsky on LinkedIn