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Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks episode artwork

EPISODE · Jul 18, 2025 · 44 MIN

Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks

from Marketecture: Get Smart. Fast. · host Ari Paparo

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is. They also touch on clean rooms, identity resolution, and the early role of AI in working with structured marketing data. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is. They also touch on clean rooms, identity resolution, and the early role of AI in working with structured marketing data. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 44 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on July 18, 2025.

What is this episode about?

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies,...

Can I download this Marketecture: Get Smart. Fast. episode?

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