Episode 131: Is the "It" Sweatshirt Worth The Hype?

Have you heard of the Instagram–beloved brands, Parke, Daily Drills, Dairy Boy, or The Bar? They've collectively captivated the attention of Gen-Z and Millennial shoppers with their signature crewneck sweatshirts. What makes these Instagram brands so coveted? And do they have what it takes to keep customers coming back for more? Tune into this week's episode to hear me discuss this phenomenon that's taken over mainstream fashion. Additional tangents include my discussion of the multi-hyphenate creative and my new weekly media curation segment.  My TikTokMy Instagram