Episode 131 - mining the daunting task
QUOTE IT "[Detroit bankruptcy story] 170,000 creditors … 18.5 billion in debt … a pension system that was $3.5 billion underfunded … a service delivery insolvent city." (0:46) "[Company rebranding] So many things about it branding wise that were difficult." (3:29) "Our plan now drives how I spend everyday." (5:48) DIG IN (1:10) Mining the daunting task and knowing where to start. Identify and reduce one single thing to a picture that others can understand. (3:47) Less is more. Simplify your message. (6:22) Streamline expectations with targeted focus. Tip of the Week Simplification is vital in your mission and your internal and external communications.
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