Episode 133: 1on1 mit Prof. Sven Henkel, Markenpapst

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Seit über 40 Jahren ist die SIXT-Werbung hoch erfolgreich. Auch im Jahr 2025 zeigt sie keine Ermüdungserscheinungen. Ganz im Gegenteil: Sie scheint massgeschneidert für die Tiktok-Generation. Was sind die wichtigsten Ingredienzien des Werbekampagnen-Evergreens? Welche generellen Lehren lassen sich ziehen? Der Fastfood-Riese McDONALDS und das deutsche Familienunternehmen HITSCHLER kooperieren, indem der etablierte McFLURRY mit den trendigen HITSCHIES SAUREN DRACHENZUNGEN gemixt wird. Was bringt die Partnerschaft den beiden Unternehmen? Welchen Beitrag zum Erfolg leistet der CEO-Influencer Philip Hitschler-Becker, der weder vor Einsätzen auf Tiktok noch auf dem Ballermann zurückschreckt? Ist er damit Rollenmodell für andere CEOs oder CMOs?

Episode metadata supplied by the publisher feed · Published Jun 5, 2025

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Episode 133: 1on1 mit Prof. Sven Henkel, Markenpapst

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This episode was published on June 5, 2025.

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