Episode 133: Casey Saran on the intersection between paid and earned media

from Marketecture: Get Smart. Fast. · host Ari Paparo

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative assets, and how some brands are adapting their internal processes. They also touch on platform updates from Meta, TikTok, Spotify, and more in the context of recent earnings and product changes. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 50 minutes long.

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This episode was published on August 1, 2025.

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