Episode 133: Collaborations & Giveaways: Simple Ways to Grow Your Audience

In this episode, we’re talking about two practical strategies to grow your audience: collaborations and giveaways.CollaborationsThere are several ways to collaborate with someone who serves a similar audience:* Trade lead magnets and share each other’s free resources* Create something together (like a devotional, challenge, or workshop) and promote it to both audiences* Participate in or host an online summit for expanded reachThe key is finding someone with overlapping—but not competing—messages so you both serve your audiences well.GiveawaysGiveaways can also help grow your platform when done strategically.* Solo giveaways: Offer a signed book or a resource related to your message. Encourage people to subscribe, like, comment, or share to enter—and be sure to include your current subscribers.* Group giveaways: Partner with others to offer a larger prize and expand your reach. Tools like King Sumo can help manage entries.Remember: growth isn’t just about numbers—it’s about attracting the right people who genuinely connect with your message.If this feels overwhelming, don’t worry. You don’t have to do everything. In an upcoming episode, we’ll talk about how to discern which strategies are the best fit for you.Resources:Schedule a free discovery call to see how coaching can help you get unstuck.Sign up for Pen Points, a weekly email to encourage you in your writing. Watch the podcast on YouTube.Read the blog version of the podcast.Download the “Christian Writer’s Mindset Makeover”.The Purposeful Pen is a weekly podcast for Christian writers designed to help you build a writing life with eternal impact. Each week you’ll hear practical tips and Biblical truth on topics such as improving your writing, honing your message, and managing your time. I always respond to listener emails and I’d love to hear from you! [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amylynnsimon.substack.com