Episode # 133 Interview with Chris Stanton-Founder of Retail Brand Discovery

The Road 2 Retail team today spends time with Chris Stanton- Founder of Retail Brand Discovery. Chris shares his views on the importance of properly connecting brands to retailers and the ways this can be done. Please follow the Road 2 Retail podcast on Apple podcasts [insert link], Spotify [insert link] or our YouTube channel [insert link]. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Discussion points with Chris today include: - An overview of his interesting new endeavor- Retail Brand Discovery and how his multi platform business helps connect brands to retailer decision makers- A discussion of the evolution of the Trade Relations Manager and how components of this legacy role within a CPG company still matter a great deal- How the "celebrity entrepreneur" can play a positive role in the establishment of an emerging brand- How emerging brands can effectively utilize the online path to test & learn and build their business before approaching traditional brick & mortar retailers- His belief that retailers WANT emerging brands to winThanks to our sponsors of the episode:Floret- https://www.tryfloret.comMarket Performance Group-https://wwwmarketperformancegroup.com Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!