Episode 133 - Strategy with guest Alice Benham

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there.  Discussing simplified strategy is Abby's guest, Alice Benham - entrepreneur, business & marketing strategist and fellow podcaster as host of 'Starting the conversation' podcast. Alice works with small businesses to grow their brands online and recently published her book 'The Digital Marketing playbook'.  In this episode Alice shares her definition of strategy, ensuring strategy is actionable, simplifying the process in 3 steps, the buyer's journey, content as value, push and pull, urgency & scarcity and examples of small businesses successfully building their brand online.  Plus Alice shares her career highs and lows and advice for marketers.    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Alice Benham | LinkedIn   This episode is sponsored by House of Performance  Need to up your game in PPC, Paid Social or Display?  House of Performance are a team of passionate marketeers growing ambitious brands through paid media.  For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com