EPISODE · Aug 11, 2025 · 41 MIN
Episode 133: Yappin' and Word of the Year Check-In
from Up In My Business · host Lex Lancaster
Summary In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creators, my appreciation for detailed clothing reviews, and how my iPad has been a great addition to my business. I also dive into conversations about focusing on the value of your own services instead of calling out others, the challenge of selling services that require client work and commitment, and a deep reflection on my intentional living goals this year. I end with a candid update on how I’ve done so far with my intentional list, including therapy, coaching, schedule changes, and upcoming allergy testing.Topics I chatted aboutMeeting with Cozy Earth about potential podcast sponsorship and the importance of brands working with small creatorsAppreciation for detailed clothing reviews and the struggle of finding well-fitting clothesUsing my iPad for business, client calls, and personal creative downtime with coloring appsA reminder to focus on your own services instead of tearing down approaches that aren't yours (Thank you, Shanté) The challenge of selling services that require consistent work and effort from clientsReflection on my Word of the Year (“Intentional”) and the progress I’ve made so farUpdates on journaling, schedule changes, therapy, coaching, and allergy testingThoughts on setting expectations honestly with clientsThe parallels between selling SEO education and selling fitness or rehab programsImportant links mentioned: Rachel Strickland’s Instagram (morning pages)Wheels’ Instagram (writing prompts)The Expansive Group (therapy)Coach MandyEmma JackThe Facility — Functional medicine practiceUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)
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Episode 133: Yappin' and Word of the Year Check-In
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