Up In My Business

SummaryIn this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long.What I Talked AboutRecapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 daysUpdates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clientsHiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forwardThe difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta adsHow to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to doWhy I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually useHow long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters mostWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

SummaryIn this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business updates along the way.What I Talked AboutPersonal updates, travel prep, and work boundaries Updates on SEO School and my Google Ads course What proprietary platforms are and why they’re risky My rule for outsourcing: you should own all your assets How to think about ownership vs access when hiringWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

SummaryI kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why it’s just not something I’m interested in, despite how often it’s encouraged. I wrapped by sharing what’s coming next in my content, specifically more education around how to evaluate and hire for websites, SEO, and ads.What I Talked AboutWrapping SEO School and moving into a full client and travel season Shifting from “slow” to “predictable” seasons in business A weekend recap: piano, volleyball, house reset, and daily life rhythms Upcoming travel: NYC work trip, Switzerland, and visiting family My current season of work vs hobbies and what “nourish” looks like this year Letting go of pressure to do everything all at once My thoughts on solo travel and why I don’t enjoy or prioritize it The idea that not everything that’s “recommended” is actually right for you Wanting shared experiences vs doing things alone Teasing a future episode that may involve interviewing my mom What’s coming next: educating on how to hire for SEO, websites, and ads The importance of knowing what to look for and what to question when outsourcingWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

➡️ Enroll in SEO School (Enrollment closes 4/24/26)SummaryIn this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick-hit trainings and comprehensive education, and explain why SEO simply cannot be taught effectively in a 60 to 90 minute format. I share my experience attempting to condense SEO into a single webinar, why it failed, and how that reinforced my commitment to teaching SEO as a full system rather than isolated tactics. I also explain how I’ve thoughtfully pulled out smaller trainings where it makes sense, but why the full course is necessary to actually get results. Ultimately, this is a conversation about integrity in offers, not watering things down to fit trends, and making sure what I sell actually works.What I Talked AboutWhy SEO School is not a mini training The difference between mini trainings and full systemsWhy SEO cannot be effectively taught in a short format What I’ve pulled out into standalone trainings and why My failed attempt at an SEO foundations webinar The importance of teaching both strategy and implementation Why I prioritize integrity over trends in my offers How SEO School is structured to actually get resultsWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

SummaryIn this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this is a winnable, sustainable strategy that more people could benefit from if they prioritized it sooner.What I Talked AboutLife updates and recent personal experiencesSEO School opening and how it fits into my businessWhy people avoid SEO and don’t prioritize it The risk of relying only on referrals or social media How SEO protects your business as competition grows Real client results from SEO and multi-channel marketing Why Google is predictable and Instagram is not SEO as a long-term, winnable marketing strategyWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

SummaryI talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even when it feels like unpaid work, and how to actually follow through on it. I also shared how my own business and schedule have evolved, and why creating a structure that works for your nervous system is just as important as the strategy itself. What I Talked AboutWhy “just make time” is not helpful advice and what to do instead Building a schedule that includes a dedicated marketing/admin block Treating marketing time like non-negotiable work, even if it feels unpaid How to define your “enough” financially and reverse-engineer your schedule Why flexibility inside your schedule matters just as much as structure Simple ways to actually follow through on admin and marketing tasks Why putting marketing in the middle of your day can work better A real example of SEO working and bringing in a high-intent clientImportant LinksJoin the SEO School WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

SummaryIn this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results. What I Talked AboutWhat a Google update is and how often they happen Why your SEO data can look “off” during updates The difference between doing SEO correctly vs. using risky tactics Why updates don’t scare me when things are done right How poor SEO practices can get exposed during updates A quick reminder that fluctuations can happen even when you’re doing everything rightImportant LinksJoin the SEO School WaitlistLearn more about The LextroMindWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads.What I Talked About Moose needing a new vet and how I chose one  What made the vet’s website convert me quickly  How word of mouth and SEO work together  Why relying only on ads and referrals is risky  The missed opportunity of not showing up in organic searchImportant LinksJoin the SEO School WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a long health journey and experimenting with using a Whoop band to better understand my recovery and training data. I also talk through some recent business updates, including changes to my discovery call process and the fact that I’m currently at capacity with my done-for-you services.From there, I dive into SEO School. This is the 10th cohort, and I’ve made a few structural changes based on what I’ve learned from running the program over the past several rounds. I also explain how I’ve been rethinking where SEO School fits inside my business. Instead of building my business around the course, I’m now making sure the course fits within the broader ecosystem of my done-for-you work.Most importantly, I walk through the types of people who tend to thrive inside SEO School. If you’re someone who wants to understand how SEO works, implement it yourself, and avoid being taken advantage of by marketing providers, this episode will help you decide if this program aligns with what you need right now.Topics I Talk AboutPersonal updates, including health improvements and using a Whoop band for recovery and training dataBusiness updates, including changes to my discovery call process and being at capacity for done-for-you workChanges to how SEO School is structured and why this cohort will be the last in its current formatThe two main types of people who tend to be a good fit for SEO SchoolWhy understanding SEO helps protect business owners from being taken advantage ofHow SEO can support long-term marketing and reduce reliance on things like workshopsImportant LinksJoin the SEO School WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises. From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the true core of my business. That shift helped me rethink how my courses, launches, and schedule fit into the bigger picture of my work. I also talk about the value of having someone ask you the right questions when you’re stuck in your own head, why allowing things to evolve is important in business, and how self-led education can empower people even if they ultimately choose to hire someone to do the work.Topics I Talk AboutA recap of my birthday week and time off from recordingMy current availability for custom websites and why projects are booking far outUpdates on the upcoming Google Ads course and SEO School launchThe revelation that my signature offer is my done-for-you services, not my coursesWhy I may move SEO School to a once-per-year launchThe value of having someone help you think through business decisionsAllowing your offers and schedule to evolve as your business growsWhy I believe self-led courses help people make better marketing decisionsImportant LinksJoin the SEO School WaitlistJoin the Ads Course WaitlistWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ignore the real root issue which is usually unclear pricing and incomplete website information. I walk through what I recommend instead: transparent pricing, stronger FAQs, and a short, respectful follow up sequence that builds trust without overwhelming or pressuring people.Topics I Talk AboutMy birthday and 24 hour birthday saleWhy I disagree with long, diagnosis specific email funnels for brick and mortar practicesThe common “shoulder pain funnel” example and why it can feel grimyHow templated 8 to 16 email nurture sequences can frustrate potential patientsThe real reason people call clinics: unclear pricing and unanswered questionsHow being sold to on the phone creates pressure and discomfortWhat I recommend instead: a simple 1 to 3 email follow up sequenceWhy transparency and upfront communication build more trust than aggressive follow upThe importance of having pricing clearly listed on your websiteHow strong FAQs and clear messaging can act as your best funnelWhy touchpoints still matter, but should be ethical and intentionalA real life example from a friend about preferring transparent pricing over sales callsThe idea that investing in your website is more powerful than building heavy funnelsWhy someone’s pain point will still be there without 16 emails reminding themWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half the tools you think you do. I share how I manage my business simply, why I don’t use popular project management platforms like Notion or ClickUp, and how your tech decisions should reflect your brain and your values, not what’s trending online. I also share a few life updates, including my upcoming birthday sale, how writing class is stretching me creatively, and why I’ve been building Lego flower sets in my office.Topics I Talk AboutMy upcoming birthday sale Building Lego flower sets and leaning into hobbies as a childless adultWorking more than I want to lately and needing to get back to my Brick boundariesWhat people really mean when they ask about your “tech stack”Why you don’t automatically need project management softwareMy strong feelings about Notion, ClickUp, and task-based systems for my brainThe danger of copying someone else’s tech stack just because it works for themWhy simplicity in your tech can be a strategic choice, not a limitationHow I ran my entire PT practice on a very lean tech stackWhy your tech decisions should align with your values and how you functionLinksClick here to join my newsletter familyWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typical week actually looks like, why I’m starting a creative writing class, how my college experience shaped me more than you might expect, and how my word of the year, nourish, is directly influencing business decisions like potentially pausing discovery calls. I walked you through my routines, my automation habits, how I manage my energy, and what life actually looks like working from home, lifting weights, playing volleyball, cooking the same meals on repeat, and watching TV at night. It’s less “hustle highlight reel” and more honest rhythm of how I structure my days so my business fits inside my life.Topics I Talk AboutRandom life behind the scenes. You'll have to just listen. ;)Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed contact pages matter, how parking information is an often-overlooked stressor, and how clear directions can make a real difference for people who are already showing up nervous. Topics I Talk AboutWhy I believe basic contact pages are no longer enoughHow parking anxiety can impact whether someone books or shows up on timeThe role your website plays in communicating before anyone contacts youWhere parking information should live on your websiteWhy parking details belong in appointment reminder emails tooHow clear directions can reduce stress for first-time patientsWhy repeating important information builds trust and easeHow this small change supports accessibility and client experienceWork with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.I’m not saying my way is the best way. I’m saying these are the decisions I’ve made after years of trial, error, and paying attention to what feels off in my body. I cover things like not chasing leads, not selling on discovery calls, offering payment plans without added fees, not taking competing SEO clients in the same location, refunding when something is misaligned, and teaching in a way that actually gives people something they can use.This episode is basically a values audit in podcast form, and a reminder that you’re allowed to run your business differently if the standard approach feels gross.Topics I Talk AboutThe non-standard ways I run my business and how those choices came from lived experienceWhy I don’t chase leads, follow up on proposals, or sell on discovery callsHow I handle payment plans, refunds, and contracts in a values-led wayWhy I refuse to work with competing clients in the same niche or locationMy approach to teaching, transparency, and not gatekeeping informationBoundaries around time, access, and why I put my pricing everywhereImportant Links Mentioned:My Website Design and SEO Audit Options — [CLICK HERE]My Waitlist for the ads program I will run — [CLICK HERE]Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, anger, privilege, and the responsibility I feel to not look away, while also acknowledging that there are many valid ways people show up and contribute.From there, I shift into business updates and then into the core conversation of the episode, which is a tough-love truth I stand by: your website matters more than most people want to admit. I explain why SEO, ads, email marketing, and traffic strategies can only work as well as the website they send people to. More traffic does not fix a confusing or poorly structured website. It exposes it. I break down why website structure and design are foundational, how growth often forces this realization, and why investing in your site at the right time can completely change how your business functions.Topics I Talk AboutAcknowledging how overwhelming and upsetting current events are, and why I am choosing to speak openly about themThe emotional toll of consuming real-world violence online and why we are not built to witness this much, this oftenWhy sharing opinions publicly can still matter, even if it does not feel like “doing enough" and conversation with Shanté about visibility, responsibility, and the impact of speaking upNew monthly website audit offerings and what each option is designed to supportWhy I am building an ads offering specifically for brick-and-mortar businesses onlyDrawing a clear boundary around not teaching ads for online-only businessesAnnouncing that this is the final sponsored episode with JaneA tough-love truth about SEO, ads, and marketing strategies only working if your website is solidWhy ads and SEO amplify whatever experience already exists on your websiteHow poor navigation, unclear messaging, and weak structure quietly cost you leadsWhy I can teach strategy but not website design, and why that distinction mattersThe reality that growth often forces a website redesign, whether you want it or notWhy website structure is foundational for long-term SEO successReframing website investment as a natural part of business growth.Important Links Mentioned:My Website Design and SEO Audit Options — [CLICK HERE]My Waitlist for the ads program I will run — [CLICK HERE]Claire Pelleatreau's course for online business owners on Meta Ads — [CLICK HERE]Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and explain how paying attention to what actually helps clients most sometimes means adjusting your original vision. This is about integrity, autonomy, and being willing to evolve your offers so they serve both your clients and your capacity better.Topics I Talk AboutWhy your original service vision is allowed to evolve after real-world repsThe difference between teaching people how to fish and simply helping them eatHow my SEO Inner Circle shifted from accountability-focused to more done-for-you strategyNavigating internal resistance when a change feels misaligned with your original valuesAutonomy for clients and why choice matters inside memberships and containersLetting data, patterns, and repeated questions guide service evolutionDecentering your ego in favor of better client outcomesWhy changing a service is not a bait-and-switch when done with integrityHow simplifying decisions for clients can dramatically improve results and energyTrusting yourself as the professional to adjust the promise when neededUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone focus modes were not enough for me, how notifications still drained my energy even when I was “off,” and why I decided to try a physical solution instead of forcing myself to be different. I walk through the mindset shift of caring for my humanity rather than fighting it, and I explain how buying a Brick helped me create a true off switch without needing two phones or compromising how available my clients can be on their own time.Topics I Talk AboutWhy owning a business does not mean working 24/7The difference between having boundaries and still feeling the pull of notificationsWhy focus modes were not enough for meBeing a helper by nature and wanting clients to reach out on their own timeHow notifications drain mental energy even without alertsHonoring my humanity instead of trying to “fix” itWhy I did not want two phones for work and personal lifeHow social media blurs work and personal timeHabitual phone checking and its hidden energy costTrying a physical solution instead of another appHow the Brick works and what I learned setting it upUsing tools to protect energy, not enforce stricter boundariesCreating more space for reading, piano, and time with MooseAccepting that everyone has different capacities for notificationsChoosing systems that support how I actually work, not how I think I shouldImportant Links:Brick DeviceUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the messaging around us says we "should". For me, sustainability means knowing my “enough,” honoring my values, and protecting how I want my days, my work, and my life to feel. This is not a coaching episode. It is more of a permission slip for anyone who feels good where they are and wants reassurance that maintaining, coasting, and sustaining can be a powerful and intentional choice. I also often emphasize how much I commend those whose zone of genius is expansion, growth, and team management. Topics I Talk AboutWhy “sustaining” is not the same thing as stagnatingThe constant pressure to grow, expand, hire, or scale and how it shows upHaving a waitlist and still choosing not to expand beyond yourselfKnowing your enough and letting that guide business decisionsWhy raising prices or hiring just because you can does not always feel alignedThe emotional side of capacity, guilt, and saying no even when demand existsMy personal experience with clinic growth, rent decisions, and stress tradeoffsUnderstanding your risk tolerance and how much complexity you actually wantLetting ease, predictability, and enjoyment be valid business goalsGiving yourself permission to change your mind about growth at any pointOperating from values and integrity rather than outside expectationsUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I reflect on planning ahead by looking back at my Word of the Year for 2025 and sharing how it actually played out in my business, my health, and my personal life. I walk through the very real decisions I made around rest, boundaries, therapy, fitness, creativity, and relationships, and why having a tangible definition for a word of the year mattered so much. I also share my Word of the Year for 2026, nourish, and what that means for how I want my life and business to feel moving forward. This episode is part reflection, part planning, and part reminder that growth does not always mean doing more.What I Chatted About:Taking time off and how rest fuels creativity and clarityReworking my service packages, pricing, and website structure for 2026Why I chose “intentional” as my 2025 word of the year and what it actually meant in practiceTherapy, coaching, and learning how to exit relationships and containers that no longer fitWhat I learned from a business coaching investment that was not a good fitMaking schedule changes to protect my energy and avoid burnoutFunctional medicine, allergy testing, and taking my health seriouslyStaying consistent with strength training and fitnessPicking up piano again and rediscovering hobbies as an adultReading more by choosing books that genuinely interest mePutting effort into deeper friendships without forcing constant social activityLearning to say no when I did not have the capacityTrying journaling, realizing it was not for me, and finding alternativesChoosing my 2026 Word of the Year, nourish, and why sustainability matters more than growth right nowUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode about nourishing your business and your life, setting yourself up for rest before you’re burned out, and making intentional decisions now so the future you is supported.What I Chatted About:Why I’m taking an unofficial staycation and what having unscheduled time has revealedHow I’m rethinking discovery calls, capacity, and morePlanning time off before the year starts instead of scrambling last minuteWhy you do not need to work holidays to be a good or successful business ownerConnecting time off across months instead of forcing it into one neat boxLetting yourself imagine what you want next year to feel like, not just look likeUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY!Episode SummaryIn today’s episode, I talk about a mindset shift that I constantly have to revisit: asking whether something is actually helpful. I walk through how this came up during my Cyber Monday audits, how my internal biases made me feel like I wasn’t giving enough, and how the feedback from clients reminded me that “helpful” is wildly subjective. I share why I’m creating both DIY and done-for-you options in my upcoming offers, what this means for entrepreneurs, and how you can apply this exact thinking to your own services so you stop adding a million features people don’t need. I wrap the episode by reminding you that the only way to know if something is helpful is to ask your people, and to give yourself permission to trust that not everyone wants or needs everything you think they do.What I Chatted About:The mindset shift of asking whether something is actually helpfulWhat I learned from delivering my Cyber Monday website auditsHow client feedback challenged my assumption that “more” is always betterThe difference between DIY audits and done-for-you servicesWhy unused features don’t mean an offer isn’t valuableHow to assess your offers without letting your bias take overCreating options that support different types of buyersWhy the only real way to know if something is helpful is to ask your peopleUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind.Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday went.What I Chatted About:My life update: Thanksgiving trip, wanting a quieter season at home, and the ridiculous bootcut-jeans tailoring sagaHow Black Friday/Cyber Monday went in my business and why I'm so proud of the audit offersSeeing sketchy things behind the scenes in the online business world and how I refocused on my own valuesA question from an SEO School student frustrated that their course isn’t sellingWhy audience readiness and audience interest matter when a product flopsWhy creating something doesn’t guarantee sales, even if you think it’s a great productHow different people need different types of launches and different products based on their audienceWhy LextroMind doesn’t run on a one-size-fits-all protocol and how tailoring increases the likelihood of a successful launchUpcoming timing: LextroMind applications opening, my December break, and what's coming next[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!Links Mentioned:The LextroMind Waitlist – applications open December 15–22Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. Down the road, I'll let you know the details around it.[IMPORTANT]: CYBER MONDAY IS LIVE! (12/2/25 ONLY!) Head to my Instagram or website to get the sale link![IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!Links Mentioned:The LextroMind Waitlist – applications open December 15–22Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel overwhelmed. [IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!Topics I Talk About in This EpisodeLextroMind application dates and what the program includesMake the to-do list! That's it!Links Mentioned:The LextroMind Waitlist – applications open December 15–22Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications opening and my schedule being closed for the rest of the year.[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!Topics I Talk About in This EpisodeLextroMind application dates and what the program includesMy schedule closing for new clients until 2026Posting a bit less on Instagram and focusing on hobbiesWhat launching actually means and the core pieces involvedWhy the sales page → cart → purchase → follow up email flow must be automatedHow I personally test my own launch automationsWhy troubleshooting is easier when I understand my own systemsReminder to test everything before launchingLinks Mentioned:The LextroMind Waitlist – applications open December 15–22Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) and how clinic owners and service providers can apply the same approach to their schedules and services. Whether it’s tightening appointment times, shifting how you book evaluations, or deciding what you want to stop offering, this episode will help you get proactive instead of reactive about your time and energy going into 2026.[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!Topics I Talk About in This Episode The joy of being back to recording after a few weeks offCelebrating Moose’s 4th birthday and what we did for her big dayHighlights from our trip to Hawaii — shaved ice, poke bowls, and honest thoughts about the travelUpdates on The LextroMind — now a 12-month container (applications open Dec 15–22), why we made it an application-based program and how we vet for fit and results, and why I’m proud of the depth and integrity behind The LextroMindThe main message of the episode: deciding what you do and don’t want to carry into next yearHow I personally evaluated my own services and decided to retire my quarterly SEO retainerThe value of planning your 2025 schedule now so you can implement changes in January or FebruaryExamples of how clinic owners can adjust their appointment types and time blocksWhy batching similar services (like evaluations or discovery calls) helps reduce burnoutHow to communicate schedule or service changes to existing clients and patientsEncouragement to review everything you offer and decide if it stays, changes, or goesThe excitement that comes with implementing a new schedule that truly fits how you work bestA quick recap and reminder to join The LextroMind waitlist before applications openLinks Mentioned:The email I wrote last weekThe LextroMind Waitlist – applications open December 15–22Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryIn this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages.Topics I Talk About in This EpisodeWhy I offer up to four interest-free payments on my website builds and SEO services, and how that has played out in real lifeTypical industry add-ons for payment plans (often 5–20 percent) vs what I do and whyWhen I do add a small fee: SEO School split payments (3 payments with ~5 percent total processing add-on through Kajabi)How I think about risk, admin costs, and still choosing accessibilityDiscovery call policy: no pressure to commit on Zoom, I send a proposal and encourage you to sit with it before deciding“Skin in the game” without pushing people to overextend financiallyAdvice for clinics: for session packages, the practical “payment plan” is often pay-per-visit rather than financing packagesMy pricing philosophy and why I keep certain services more accessible, even if the industry would price them higherGratitude for the mentorship that shaped my approach and a quick personal life update at the endUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryI’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with flexibility, call and deep-work days, and how I manage notifications so I can stay focused and responsive without being on all the time. You’ll hear how I prioritize current clients over new ones, why I batch similar tasks, and the simple tools I rely on to keep my week calm, predictable, and flexible.Topics I Talk About in This EpisodeWhy I’m intensely protective of my time as a solo operatorMy core schedule: 10–4, Monday through Thursday, with Fridays clearWhat “structure within flexibility” looks like in my day-to-dayTime-blocking everything in Google Calendar (color-coded and planned months ahead)Task batching: Monday/Wednesday = backend work, Tuesday/Thursday = calls (plus “Do It In A Day” blocks)Separating new-client and current-client availability so my existing clients always have first pickKeeping tools simple: Google Drive, Docs, and Sheets instead of big project systemsManaging notifications and focus modes on my phone to cut distractionsEmail boundaries: I’ll write messages on weekends but schedule them to send during business hoursA clinic/PT example for how to batch energy-heavy tasks like evals and follow-upsThe privilege and reality of being fully solo with a supportive partner and petsThe reminder that if something matters, you have to block time for itLinks MentionedLextroMind WaitlistUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

Episode SummaryI share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also talk about why creative work needs boredom first (so “hacks” don’t help unless I’ve made space), give personal and business updates (Toronto/Niagara-on-the-Lake wedding, seeing Sarah Eby and Emma Jack, booking Switzerland round two, my December/January time off, and SEO School wins), and I shout out a few focus tools I love that make it all easier.Topics I Talk About in This EpisodeQuick personal catch-up: wedding weekend outside Toronto/Niagara-on-the-Lake; dinner with Sarah Eby and Emma Jack; feeling lucky about smooth flights.Switzerland, round two: deciding to go back for volleyball, VRBO hunt, landing a great location but fewer bedrooms (hello, couch), planning to fly Shanté’s brother out again to watch Moose and Rupert.Travel season stacking up: another wedding soon, Thanksgiving, early-December trips.Calendar + capacity: roughing in my 2026 schedule, choosing time off (last two weeks of December + first week of January), why those three weeks let me rest and work on my own business.Business update: SEO School momentum... great questions in the community, hardcopy workbooks arriving (I’m obsessed), small future edits; needing to jump into Acuity to close remaining availability so my plate stays sane.Creativity needs boredom: the reminder that creative/planning work often requires white space first; forcing it rarely works (I even walked away and came back the next day to record).The actual tactic: Parkinson’s Law; work expands to fill the time you give it, so I use tight, specific blocks (e.g., 1:00–2:00 pm) instead of “Saturday afternoon.”Where I apply it: checklist-style tasks (email “power hour,” sales-page edits, batch replies), not always heavy creative.Guardrails that make it work: one task per block, no task-switching, decide to focus.Tools I use:Flow on my Mac to run 30–90 minute focus timers with short breaks.Focus Friend on my phone (the knitting-socks bean that buys cute room decor; adorable and motivating).Brick to physically lock down distracting apps when needed (I don't use this YET).Flexible sprinting: sometimes it’s 15-minute sprints with 5-minute breaks; experiment and learn how long your tasks actually take.Perspective on “getting so much done”: capacity, supportive/independent partner, no kids, eight years of knowing my own limits, and a strong value for being done by 4:00 pm so I can have a life.Links MentionedFlow (Mac focus timer app).Focus Friend (phone focus app with the knitting-socks bean).Brick (app + physical “brick” to block phone apps).Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on

Episode SummaryI unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test.Topics I Talk About in This EpisodeUpcoming travel and excitement about connecting with Emma Jack and Sarah Eby in personShutting down my calendar through the end of the year to protect my free time and reset (and so much gratitude for my clients and being able to take intentional time off)The new SEO School curriculum officially launchedTaylor Swift’s newest album passes my “assault bike test”Why I ran ads for an SEO program even though SEO is organicThe two reasons I felt confident doing it; Eight rounds of proven organic conversions, paid ads to extend reach to new, aligned audiencesThe protocol I teach and follow myself: organic proof first, then layer paid trafficRisks and mindset with ads: inviting new audiences while staying values-alignedHow I evaluated the goal of ads: impact and education over virality or quick cashInstagram reality check: why I don’t chase reels or trends, and how ads help me reach new peopleUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode SummaryToday’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off this winter, and some behind-the-scenes of managing energy and boundaries as a business owner. I also chat about coaching, ads, reading more, and the focus modes I’m using on my phone to create better on/off hours. Consider this a peek behind the curtain at what’s happening in my life and business right now.Topics I Talk About in This EpisodeLaunching SEO School and balancing that with client workHeavy travel season (two weddings in October, Thanksgiving, December travel)Considering a long winter break vs. packaging time off differentlyUpcoming launch of LextroMind (joint program with Shanté) shifting to a year-long model starting JanuaryWorking with Betsy Foster for personalized strength training (link in show notes)Why I’m experimenting with iPhone focus modes to protect my energy and attentionSneak peek: service, pricing, and calendar changes coming in 2025Reminder that my Do-It-In-a-Day website service is booked out for 2025Moose’s frozen Greek yogurt dog treats (because priorities!)Links I mention in the episode:Betsy Foster’s Instagram (my strength coach)Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary:SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk about why starting SEO early matters, what I’d set up first if I were launching from scratch, and why this cohort will feel extra intimate.What I Chatted About:SEO School is open now through Friday; price is $1,697 or 3 payments of $595, with 6 months of support.Structure: ~3.5 months of new content, monthly 2-hour Q&A calls, and community access throughout.Why I rebuilt the course: make it easier to search, simpler to implement, and hard to fail.The 108-page Course Companion: practice exercises, homework, and implementation you can print or fill digitally.New “Fast Track”: the “what buttons to push” path if you want to implement first and learn the why as you go.My transparency promise: no bro marketing, no bait-and-switch, no red tape—this is the exact method I use with clients.Why early SEO wins: being first (or the one doing the most consistent work) makes ranking 1–3 far easier.What I’d set up from scratch: website + Instagram (for social proof) + SEO from day one—especially for brick-and-mortar.How Q&As work now: you don’t have to attend to get the core lessons; calls add extra nuance, live feedback, and screen-shares.Community support: ask questions between calls; I often drop Loom walkthroughs on your blogs and site updates.Affiliates: use your favorite creator’s link if they’re sharing—yes, they get a kickback and I appreciate the support.Links I Mention in This Episode:JOIN SEO SCHOOL!Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary:In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with motivation if you’re newer to SEO, how to keep measuring progress, and an update on the brand-new, fully rerecorded SEO School that opens to the public on Monday, September 29.What I Chatted About:SEO School updates: fully reworked curriculum, searchable lessons, and a 108-page workbook, public enrollment opens Monday, September 29What a SERP is, why page one has always been the goal, and why positions 1–5 are the money spotsGoogle’s regular core updates and why “best practices” sites recover while black-hat tactics do notThe recent change that hides positions 11–100 from easy view and how that impacted rank-tracking softwareWhy this change does not alter SEO fundamentals or what actually worksThe real downside of the change: less visible early wins that help with ego and motivationBetter ways to track progress when you can’t see positions 11–100 consistentlyMy philosophy on foundational SEO as the “anatomy” that never changesLinks I Mention in This Episode:Join my newsletter family to be notified when SEO School opensUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary:In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline the compounding nature of SEO and how I manage client work on a once-a-month cadence so it remains sustainable.What I Chatted About:Course updates, pricing transparency, and early-adopter rate contextHow to think about SEO timelines and what “results” actually meansBaseline expectations: plan for 3 to 6 months before you see movementBrick and mortar timeline: commonly 2 to 4 months when implementation is tightOnline business timeline: typically 6 to 9 months, sometimes 9 to 12 depending on scopeWhy local signals help service pages rank sooner for brick and mortar, while online businesses see question-based content rank firstThe compounding effect of SEO and why momentum accelerates over timeLearning vs doing inside SEO School and how that shifts the timelineThe new “just tell me what to do” track and the course workbook to speed implementationMonthly SEO workflow for sustainability once the system is in placeLinks I Mention in This Episode:Get on the SEO School Waitlist!Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary:SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch for in the SEO world.What I Chatted About:A quick life note from a volleyball-filled weekendPersonal update on recent blood work, autoimmune markers, and feeling more resilientA simple boundary shift that helped me separate work and life using iPhone Focus modesWhy I frame SEO as a protocol with a checklist you can implementWhat actually “depends” in SEO, like market competition and location examplesHow the same foundations support ranking in generative engines, chat results, and traditional searchThe new fast track in SEO School for bottom line up front, then learn the why as you goCohort timing and pricing notes for the fall launch and why this is the last round at the current rateMy approach to ads for the SEO Crash Course, what a self-liquidating offer is, and why I refuse hype or half-truthsRed flags when hiring SEO help so you know what to ask and what to avoidLinks I Mention in This Episode:Get on the SEO School Waitlist!Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary:Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it.I also shared what’s coming with the newly revamped SEO School, gave life updates, and explained how I’m handling capacity the rest of the year.What I Chatted About:Personal updates and business updatesSEO as part of the whole business with ideal client and offers firstAudit first, then optimize; avoid jumping straight into techWebsite elements that convert: pages, copy, images, layout, URLs, CTAs; plus blogging and podcastingAds do not fix unclear offers or weak pages; example: choosing a massage therapist based on clear, updated sitesRevamped SEO School overview: weekly content, six months of coaching, community, recordings, TLDR implement-now trackEnrollment logistics: dates, pricing tiers, three-payment option, early-action bonuses, seat capHiring SEO help: red flags to watch to avoid bad providersLinks I Mention in This Episode:Get on the SEO School Waitlist!My Strength Coach and who writes my programming: Betsy FosterUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Summary In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little life curveball from my weekend and celebrating my anniversary with Shanté.What I Talk About in This EpisodeA quick personal update: my anniversary bike ride with Shanté and living through SoCal heat with no ACThe real meaning of GEO (not just “geographic”) and why it matters for online visibilityHow SEO lays the foundation for GEO — you can’t show up on ChatGPT without SEO in placeThe core principles both SEO and GEO share: comprehensive, authoritative, relevant contentWhy being “binge-worthy” in a specific discipline or niche sets you apart in both search engines and AIThe importance of writing “a lot about a little” to build authorityWhy quality content and baseline SEO implementation go hand-in-hand for being foundA reminder that SEO and GEO are not different strategies — mastering SEO is mastering GEOLinks I Mention in This Episode:My Website Audit Mini CourseMy SEO Crash CourseUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Summary: In this episode, I share a way I used ChatGPT to audit and optimize my calendar. I talk about why flexibility is such a core value for me, how I used AI to map out my ideal schedule, and how this same process can work whether you run a clinic or an online business. I also touch on travel plans, updates from my coaching program, and why now is a great time to rethink your schedule for the year ahead.What I talk about in this episode:Life updates: beach volleyball weekends, sunscreen struggles, upcoming fall travel, and planning around flexibilityShoutout to Shante and the ChatGPT Curious Podcast for sparking this ideaHow I used ChatGPT to:Input my ideal work hours and admin timeLayer in recurring calls and obligationsCalculate exactly how many client slots I have available each week/monthTest different schedule “versions” for optimizationWhy this process works for both business owners and cliniciansUsing AI to work backwards from income goals or available time to create efficient schedulesTips on when and how to transition to a new schedule smoothly (natural breaks like new months or the new year)Why you don’t need a big “schedule change” announcement—just update the backend and move forwardImportant links mentioned: Shante's podcast ChatGPT CuriousUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Summary In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creators, my appreciation for detailed clothing reviews, and how my iPad has been a great addition to my business. I also dive into conversations about focusing on the value of your own services instead of calling out others, the challenge of selling services that require client work and commitment, and a deep reflection on my intentional living goals this year. I end with a candid update on how I’ve done so far with my intentional list, including therapy, coaching, schedule changes, and upcoming allergy testing.Topics I chatted aboutMeeting with Cozy Earth about potential podcast sponsorship and the importance of brands working with small creatorsAppreciation for detailed clothing reviews and the struggle of finding well-fitting clothesUsing my iPad for business, client calls, and personal creative downtime with coloring appsA reminder to focus on your own services instead of tearing down approaches that aren't yours (Thank you, Shanté)  The challenge of selling services that require consistent work and effort from clientsReflection on my Word of the Year (“Intentional”) and the progress I’ve made so farUpdates on journaling, schedule changes, therapy, coaching, and allergy testingThoughts on setting expectations honestly with clientsThe parallels between selling SEO education and selling fitness or rehab programsImportant links mentioned: Rachel Strickland’s Instagram (morning pages)Wheels’ Instagram (writing prompts)The Expansive Group (therapy)Coach MandyEmma JackThe Facility — Functional medicine practiceUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary: In this episode, I answer a listener question about payment processors: should you use them, which one is best, and what fees really mean for your business. I walk through how I use Stripe, when I opt for integrated payment systems like those in HoneyBook or Jane, and why platform convenience sometimes outweighs lower fees. I also break down what payment processors actually do, why passing fees on to clients isn't the move, and how to price your services to account for them.Topics I chatted about:Quick update on my ear piercing healing journey (spoiler: don’t wait ‘til you're older to get them done 😅)Monthly recap email sent and general business life updatesShanté’s new podcast ChatGPT Curious launching this ThursdayWhy understanding how ChatGPT works matters for business owners and creativesBig (mystery) decision I’m sitting on for my business — more soon!Explaining how my anonymous “Ask Lex” form worksListener question: Do I use Stripe or is there something better?What payment processors are and how they workStripe vs. PayPal — why I always choose StripeHow I use Stripe inside platforms like Acuity SchedulingPlatforms that have their own integrated payment processors: Kajabi, Jane, and HoneyBookWhy I still use integrated systems even if the fees are a little higherWhen it’s worth paying more for streamlined onboarding, payment plans, or automated billingThe mistake of charging clients extra fees to “cover” processor costsLegal and tax notes: processor fees as write-offs and compliance around surchargingWhy trying to avoid fees altogether is a waste of energyFinal takeaway: price your services to include payment fees and move on — it’s just part of businessImportant links mentioned: Letters to Lex (anonymous questions)My resources pageJoin the Monday Minute (my weekly newsletter)Shante's new podcast, ChatGPTCuriousUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary: In this episode, I’m diving into one simple but super impactful way to improve your client process: clarity. From writing better website copy to walking your clients step by step through your services, this is all about removing confusion and making your client experience seamless. I’m sharing a real-life example from my weekend (yes, it involves a new piercing!), plus actionable ways to improve your website flow, intake communication, and overall patient journey, whether you're a solo provider or run a larger practice.Topics I chatted About:Thank you to those who left reviews and feedback on previous episodesHow getting my ears pierced sparked the idea for this episodeHow important clarity is throughout the client experience, both in person and onlineWhy clear communication during appointments builds trustThe value of using simple, step-by-step explanations during careHow to apply the same clarity to your website and SEO strategySpecific ideas for improving your contact page or service pagesHow to write out your full process so clients know what to expectWhy giving people the “first this, then this” breakdown is so helpfulWays to set expectations while still allowing for flexibility in outcomesImportant links mentioned: Letters to Lex (anonymous questions)My resources pageJoin the Monday Minute (my weekly newsletter)Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

Episode Summary  In this episode, I’m ditching the usual tactical talk and bringing you along for a gratitude-filled life and business update. Sometimes we need a break from learning and just want to hang out and listen, so that’s what this one’s all about. I talk about what I’ve been up to, how I’m feeling, what’s ahead for my business (big fall plans!), and what’s happening behind the scenes personally: health stuff, travel plans, and even how long it’s taking me to get my ears re-pierced. Topics I Chatted AboutWhy I chose a lighter, more personal episode this weekThe power of practice when it comes to newsletters, podcasting, and skills in generalHow deeply grateful I am for all of you—clients, listeners, supportersWhat clinic life used to look like for me vs. how I work nowUpdates on SEO School content + new service launching soonMy rosacea journey and what finally seems to be workingUpcoming travel plans (Switzerland, Cabo, weddings, volleyball events)Books I’m readingEar piercing anxiety, Oakley errands, and my nemesis: parking in LAWhy I love cooking and baking for stress reliefLetters to Lex (and how you can submit yours anonymously)Important links mentioned: Letters to Lex (anonymous questions)My resources pageJoin the Monday Minute (my weekly newsletter)Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

In this episode of Up in My Business, I’m diving into what’s new, and what’s not so new, about Google’s relationship with Instagram content showing up in search results. I’m unpacking the recent July 10th update that has everyone buzzing, and sharing why this development doesn’t replace your need for solid website SEO. I also share stories from my recent trip to Switzerland, some personal reflections on capacity and mental health in business, and a quick ask for podcast reviews. If you’ve been wondering whether you can ditch your website and just rely on Instagram showing up in Google… spoiler alert: please don’t.Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

In this episode, I walk through the decision-making process of choosing between a DIY (do-it-yourself) service and a Done For You (DFY) service—something that comes up on nearly every discovery call I have. I break down five key factors to consider: time vs. money, your skillset, opportunity cost, expected quality and results, and your bandwidth (mental and emotional). Whether you're a new business owner working within a tighter budget or someone ready to invest for better outcomes, I help you weigh your options in a real and honest way. Plus, I give updates on my travel, health, and recent tools I’m loving—like my new red light face mask and travel neck pillow.What We Talked About:The five biggest factors to consider when choosing DIY vs. Done For You:Time vs. moneySkillset and willingness to learnOpportunity costQuality and long-term resultsStress and actual bandwidthWhy Done For You doesn’t mean you lose ownership and autonomy—education is still part of my processMy own preferences and routines while traveling (and why they matter!)Current updates on my gut health and rosacea protocolsTools and products I’m loving:TRTL travel neck pillowFringe red and blue light face mask (linked in the shownotes!)Cozy Earth bamboo pajamas and sheets (use code LEX for 40% off)Jane App for documentation templates (use code LEX1MO for a one-month grace period)Let me know if you're on the fence about which route to take—I'm always here to help you make the best decision for your season of business.Important links mentioned: Fringe Heals Affiliate Link (Red Light): https://fringeheals.com/ref/476/Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Other sponsors for this episode:Cozy Earth: Use code LEX for 40% off best-selling sheets,pajamas, and more at cozyearth.com. Trust me, you won’t regret it. Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

In this episode, I’m talking about urgency, availability, and the real expectations around hiring service providers—especially those of us who don’t run our businesses like 24/7 Amazon Prime. I share why I don’t operate with an “I need this yesterday” energy anymore, how that shift has improved both my life and client outcomes, and what you should know if you’re thinking about hiring someone for support in your business. Whether you're launching something big or needing tech help, planning ahead is key. We get into the difference between a true emergency and just impatience, and how aligning your energy with realistic timelines can change everything.Topics covered:The difference between urgent needs vs. impatience in businessWhy I run a lifestyle business and protect my timeTypical wait times for great service providers (and why it’s normal)The ripple effect of “urgent energy” on the project and resultsWhat to do when you actually do need fast help (ex: broken website/email)The Amazon-era mindset and how it’s shaped unrealistic expectationsWhy planning ahead leads to better, calmer outcomesOptions for people who need something now (like using templates)Parallels between waitlists in physical therapy and service-based businessWhy rush jobs come with trade-offs (cost, quality, or DIY)Encouragement to treat service providers like partners, not vending machinesLet this be your reminder: rushing rarely leads to better results. Plan ahead, give yourself space, and hire people with the right energy—not just the fastest timeline.Important links mentioned:My Squarespace templates: https://www.lexlancaster.com/squarespace-templatesShanté (@themovementmaestro) and the Maestro Meeting: https://themovementmaestro.com/the-maestro-meeting/Up In My Business' gracious sponsor:JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter familyCheck out my question/comment submission: www.lexlancaster.com/letters-to-lex*affiliate link (of course)

In this episode, I’m breaking down exactly why I only work with Squarespace and have intentionally chosen not to design websites on Wix or WordPress. I dive into the tech, design, SEO, and client management reasons behind my decision, plus I share some behind-the-scenes business updates, a little Instagram content win, and a powerful quote that’s been sticking with me lately about life being both too short and too long to stay miserable. As always, I appreciate you being here and listening in!Topics I cover:Why I exclusively design on Squarespace (and not Wix or WordPress)The importance of clients being able to manage their own sites easilySEO advantages of Squarespace, including image geotagging and blog insertsThe tech frustrations with Wix and WordPress pluginsMy perspective on client empowerment and website accessibilityRecent business updates: creating a new Instagram intro postA quick update on SEO School and SEO Inner CircleClient appreciation and balancing life + businessA quote from Sophia Bush that really hit home: "Life is too short to not go for it. Life is way too long to be miserable."Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Other sponsors for this episode:Cozy Earth: Use code LEX for 40% off best-selling sheets,pajamas, and more at cozyearth.com. Trust me, you won’t regret it. Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

In this episode, I’m breaking down the difference between a website refresh and a full redesign — and why even a "refresh" usually means starting from scratch. I walk you through the logistics, design flow, and why consistency matters so much for both aesthetics and SEO. I also share a little life update: recovering from the infamous Vegas flu, prepping for an upcoming Europe trip, how I’m managing my client schedule, and what my availability looks like for the rest of the year. Plus, I ask for your honest feedback on the new ads I’ve been testing on the podcast!Topics I cover:Life updates: Vegas trip, getting sick, and upcoming Europe travelMy client schedule and limited availability for new projectsHow I structure time off at the end of the year to resetThe real difference between a website refresh and full redesignWhy consistency and flow mean starting from scratchWhat goes into website pricing and why I price the way I doThe importance of design flow for SEO and user experienceA little request for your feedback on the new ads in the podcastUp In My Business' gracious sponsor:JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter familyCheck out my question/comment submission: www.lexlancaster.com/letters-to-lex*affiliate link (of course)

In this episode, I go over my thoughts around "systems" and the obsession over having said "systems"I talk about:The “should” trap with CRMsAutomate only the rote, repeatable tasksWhy full-business automation isn’t the goalMy lean setupA quick decision framework: do you really need it?Important links mentioned:Check out my question/comment submission: www.lexlancaster.com/letters-to-lexUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Other sponsors for this episode:Cozy Earth: Use code LEX for 40% off best-selling sheets,pajamas, and more at cozyearth.com. Trust me, you won’t regret it. Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)

In this episode, I chat with you about two (and one bonus!) pieces of advice that changed me and influenced me in ways that I would have never expected. I honestly feel like together, the advice I was told likely changed the trajectory of my life.You'll hear the story of me dribbling basketballs for an entire summer and something Shanté (@themovementmaestro) told me in 2018 that left me asking for what I wanted.  00:00 – Introduction to the podcast and sponsor (Jane clinic software)00:30 – Personal updates (mental-health coaching break, volleyball practice, upcoming trips)01:15 – Business boundaries (limiting new clients for summer flexibility)01:45 – New offerings (SEO Inner Circle membership and SEO School workbook updates)02:15 – Key advice shared (“work hard to get results,” “if you don’t ask, the answer is no")Important links mentioned:Check out my question/comment submission: www.lexlancaster.com/letters-to-lexUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + learn more!Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)